ABOUT JKI MEDIA STRATEGIES

The Mission: We are small, mighty and flexible

In 1995, Donna Greer founded her company on one simple premise--that no business is too small to get great press. The company was then called John Kay, Incorporated. "We were one of the best kept secrets in Boston PR. We only took business by referral because most of my clients were being asked who was getting them their incredible national exposure," says Greer. "Then we just took off."

"I really interview prospective clients. One of them said he felt like he was applying to college again," says Greer. "I need to make sure a new client is committed to a program that is not just built on our great short-term results. Our relationship needs to grow with their business, and we need to make sure the fit is good," she adds.

Since many of the companies we were working for were on the smaller scale, Greer found she began to wear many creative hats. In 2002, at the urging of her clients, John Kay Incorporated evolved into JKI Media Strategies, a full-service marketing and media management agency.

Reasonable rates and great relationships have kept JKI and its clients going great guns--even in an economy that is less than perfect. "We are small, mighty and flexible," says Greer. "Flexibility has been key in continuing to get the results our clients need."

Donna_GreerAbout Donna Greer
Donna has 20 years of combined experience in television production, public relations and media planning. A three-time EMMY winner, she has run own PR agency, John Kay Incorporated, for the past 9 years. Here she has successfully focused on getting local and national media coverage for entrepreneurs and smaller businesses. Donna holds a BA from Vassar College and has a Master of Science in Journalism from the prestigious Medill School at Northwestern University.