JKI MEDIA STRATEGIES CASE STUDIES
	The Law Offices of Bierhans, Delamere and Cohen, LLC Challenge: This small suburban law office had handled cases of national importance, yet never promoted their winning record. Was it possible to renew press interest after the fact? Approach: With JKI team's deep background and news experience, we were able to bring one of the firm's most prominent cases back to the forefront. JKI created a new "hook" that focused on present day challenges and personal stories of the people and parties involved in a past lawsuit. The Result: A local news documentary and series based on this case was produced. Media placements in 24 local newspapers and radio hits resulted from the TV story. These created a focus on the firm, and its ability to take on the most difficult of cases with positive results. Fuddruckers Challenge: This international restaurant chain, serving the "World's Greatest Hamburgers," has more than 200 US locations, half of them corporate-owned; half independently owned and operated. The challenge was to present each location as a "neighborhood restaurant" and grow the customer base locally. Approach: JKI tracked local news and charity events in each market, then created and implemented promotional programs in more than 40 regional markets. These included Firefighters Nights, charity benefits for local disaster relief efforts, Kids' Nights for military families, Save the Music school competitions, essay contests etc. Results: In the markets where JKI's programs were put in place, customer traffic increased, resulting in a 10-20% growth in sales in the first year. Zoe Foods Challenge: The makers of the only flax and soy granola products on the natural foods market, the challenge was to reach beyond natural foods shoppers into the mainstream. Zoe had worked previously with three other PR firms, but did not receive the coverage they felt necessary to help the business grow successfully. Approach: JKI created an educational program about the health benefits of flax and soy. Working first with women over 45, we carefully tracked the positive changes to their lifestyle brought about by the introduction of Zoe Flax & Soy granola products to their daily diets. We found a lessening of "women's symptoms" and weight loss to be the most common. We then researched the benefits of flax and soy for weight loss, and found medical studies which supported our customers' results. JKI crafted press material including these studies and client testimonials to national health and fitness editors. Results: Zoe Foods was featured in the cover story of a national women's magazine. This was followed by consecutive monthly hits in national health and consumer magazines throughout Q 3 and 4 of 2003. The result- Zoe Foods first "million dollar" year.